Acronym soup forMarketing
Strategies and activities used to promote and sell products or services, including advertising, market research, and customer engagement. It emphasizes metrics that help businesses understand customer behavior and optimize their acquisition and retention efforts.
The total cost of acquiring a new customer, including marketing and sales expenses.
Another term for Lifetime Value, focusing on the cumulative value a customer brings over time.
A metric representing the total revenue a business expects from a customer over their relationship.